BMW and Ali reached a cooperation, becoming the first car company to access Ali's commercial operating system

 

The two parties will jointly launch the first dealer online sales and service business for high-end car brands.

BMW and Ali reach cooperation

Recently, BMW and Alibaba signed a memorandum of strategic cooperation, becoming the first auto company to access Alibaba 's commercial operating system.

According to the memorandum of cooperation, the two parties will jointly launch the first dealership online sales and service business for high-end auto brands, and open up online and offline user experience. The online user traffic generated by the two parties in the cooperation will be diverted to distributors and create more business opportunities for them. 

With the help of Alibaba's global membership system, BMW and MINI brands under BMW will carry out marketing activities and brand membership services on Alibaba's multiple online platforms to increase user stickiness and activity and drive business growth. 

According to the BMW announcement, in the future, with the support of dealers, users can directly purchase BMW and MINI cars online through the official Tmall flagship stores of BMW and MINI, and register brand members with one click. Online booking a test drive, repair, maintenance and other services, gold financial and leasing services will also line of.

In addition, this year's Double Eleven, Ali will have more than 50 mainstream car brands and more than 100 models participating in the car promotion. Among them, new energy vehicles account for about 30%, including brands such as FAW-Volkswagen , Beijing Hyundai and Audi.

Editor-in-chief's comment: The automotive sector represented by BMW participated in Double Eleven for the first time this year. It is an incremental business that Ali has high hopes for. Tmall does not sell cars directly. Consumers can buy coupons at flagship stores and use them at brand offline stores. In the future, Ali and BMW will realize the digital transformation of their dealership business. Users can directly purchase BMW cars online through the Tmall flagship store...

Comments

Post a Comment

Popular posts from this blog

It is inevitable for technology companies to enter the market to build cars

Image
  The matter of building a car has changed. Since 2014, building a car has become the most desirable thing for entrepreneurs.  Not only are successful entrepreneurs working hard to start their second and third ventures, but countless "grassroots" teams have also begun to move around, as if the threshold of building a car was suddenly pulled to non-existent. But facts have proved that there are indeed barriers to building cars, and it limits most players.  Li Bin, the founder and chairman of Weilai  Automobile  , once said that an electric car company needs at least 20 billion yuan to reach mass production. Xiaopeng Motors Chairman He Xiaopeng also sighed: "It used to be an exaggeration to see others making cars. I jumped in and realized that 20 billion is not enough to spend.” In the end, the new car-building forces ran out of three first-tier players, but at the same time it also made people realize how difficult it is for a new company to build cars. People's attit
Read more

Tesla released a major facelift, Model S Plaid, which is as different as ever

Image
  The news of the newly redesigned 2021  Tesla  Model S was suddenly mentioned by Musk at the beginning of the year. Everyone was pleased with the Model S that had not been updated for a long time.  However, when the pictures came to light later, everyone found that the change didn't feel much, and there was almost no change in appearance. Tony teachers just repaired it and it was over.  However, after the interior was exposed, everyone found that it seemed like a new generation without looking at the exterior, which was shocking.  Many people still don't believe that this is the real car, so today Musk will give you an official announcement. Currently the fastest mass-produced electric car Today, Tesla officially released Model S Plaid, and it was also a delivery ceremony. Excited Musk specifically brushed  a  track out of the  Fremont factory  , and then drove directly to the stage. Two days ago, Musk just announced the cancellation of the Plaid+ version. The reason was that
Read more

Who is the "stumbling block" that prevents Tesla from going to the countryside?

Image
  New energy is the trend of automobiles, and the sinking market is the vast world of new energy automobiles.  However, for many new energy vehicle brands, there is still a long and rugged mountain road to go before they truly reach the "willows and flowers in another village". New energy vehicles are accelerating toward the sinking market, looking for new incremental space. However, for more new energy vehicle brands, how to break the dilemma of low prices in the sinking market, increase the added value of products, and obtain more profits in addition to the increase in sales are long-term problems that need to be faced. On the other hand, after  Baidu  , Xiaomi also intends to enter the game. Traditional car companies continue to launch new new energy brands, and more and more players are entering the game. In 2020, the power of new cars will usher in strong growth, and  Tesla  will also achieve sales of over 100,000 vehicles in the Chinese market.  Many high-end brand new
Read more