Google wants to turn YouTube into an e-commerce platform. Is there a drama this time?
Google, which has been coveting the e-commerce market, has recently made a new move. This time it is YouTube. According to Bloomberg News, YouTube has recently started to require creators to use test software to mark and track products in videos, and at the same time is trying to further integrate with Shopify, the world's largest e-commerce SaaS platform. According to reports, Google wants to make YouTube a one-stop shopping platform, allowing users to complete purchases directly after watching videos on YouTube. Google, which has been exploring e-commerce since 2013, has accelerated its pace of deployment in the past two years. Especially since the epidemic, the global advertising market has shrunk, and e-commerce has risen further. Anxious Google has indirectly introduced new policies on e-commerce in a few months. The "reconstruction" of YouTube is regarded as a very valuable layout. Andy Ellwood, president of e-commerce startup Basket, commented that YouTube is
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