"Internet Interactive Video Data Format Specification" released

In order to accelerate the standardization of the interactive video industry, the State Administration of Radio, Film and Television, China Central Radio and Television, iQiyi, Tencent, Youku, Mango, Interactive Video and other units jointly participated in the formulation of the interactive video industry technical standard-"Internet Interactive Video Data Format Specification", and was officially released at the "Interactive Audiovisual Content New Ecological Development Forum" at the 8th China Online Audiovisual Conference. The standard stipulates the branch structure of interactive video, all transmission data elements of the play interval, etc. It is suitable for the production, exchange, distribution, and playback of interactive video content, and has been successfully tested on broadcast platforms such as iQiyi and Tencent.

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