What is Apple betting on?

 Apple's innovations based on software, hardware and services are not available to other manufacturers.

On October 14, 2020, Apple held its annual mobile phone product launch as scheduled.

As in the past few years, some fruit fans are full of complaints about the lack of innovation in the overall shape and design of the iPhone 12.

As we all know, the charging head that comes with the iPhone is incompatible and easily broken. But this time, the genius Cook used the mysterious Eastern philosophy of "nothing is there" to completely solve this problem-buying an iPhone no longer comes with a charging head.

In addition to the "non-innovation" of hardware, software and system levels, Apple officially launched the latest version of the operating system iOS 14 at the Global Developers Conference in June 2020. As an important change in the new system, the "sticker" function was also used by the media. It is pointed out that it is plagiarizing the "widgets" of Android manufacturers.

All these disappoint those who are full of innovation expectations for Apple.

But under the disappointment, Apple's performance continues to grow. The financial report for the third quarter of fiscal 2020 showed that its single-quarter revenue reached 53.3 billion U.S. dollars, a year-on-year increase of 17%; single-quarter net profit was 11.5 billion U.S. dollars, a year-on-year increase of 32%. Apple's market value has also continued to record highs, and has exceeded 2 trillion US dollars, writing a new coordinate in economic history.


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