Pre-sale of 250,000 yuan Volkswagen ID.4 and 488,000 yuan Model Y, which one do you choose?

 One week after the high-profile launch ceremony, Volkswagen ID.4 finally ushered in its debut in China.

On the evening of November 3, the domestic Volkswagen ID.4 was officially unveiled. This time, Volkswagen brought two models: FAW-Volkswagen ID.4 CROZZ and SAIC-Volkswagen ID.4 X. The new car is positioned as a medium-sized pure electric SUV, all based on the MEB modular electric drive platform, with a cruising range of more than 550 kilometers under comprehensive working conditions.

As the first pure electric vehicle built by Volkswagen's MEB modular electric drive platform, the product weight of ID.4 is self-evident.

In terms of power, the new car provides 4 power versions, the entry-level version ID.4 Pure, with a maximum horsepower of 109kW and a peak torque of 220N·m; the most powerful ID.4 ProPerformance version has a maximum power of 150kW and a maximum torque of 310N·m.

In the context of "software-defined cars", ID.4 realizes full interconnection, and makes driving more convenient with a brand-new human-machine interaction (HMI) concept. Based on Volkswagen's new E3 electronic architecture, ID.4 can be upgraded remotely.

"Volkswagen ID.4 will really change the way of playing." said Dr. Feng Sihan, a member of the management board of Volkswagen passenger car brand and the CEO of Volkswagen passenger car brand China.

For a long time, Volkswagen has been struggling to transition to electrification. In order to compete with Tesla, it has experienced a crashing software problem, which is called an "absolute disaster" internally. The performance of the plug-in hybrid models introduced in the early stage of the transition product is also not impressive. Official data show that in the first three quarters of this year, Volkswagen delivered a total of 34,190 new energy vehicles to Chinese consumers; during the same period, data from the Passenger Association showed that the cumulative sales of the domestic Model 3 in China alone had reached 79,908.

Now Volkswagen has finally played the "ace" of ID.4.

That night, the two new Volkswagen ID.4 cars have been pre-sold, and the price of the long-life version after subsidies will not exceed 250,000 yuan. At present, the new car has started production in Foshan and Anting plants, and it is planned to be launched in early 2021.

Although the pricing is relatively vague, the price has already dropped to the same level of Volkswagen fuel vehicles. Looking at the new energy vehicle market, Tesla Model 3 has been predominant and has the upper hand, but this is only limited to the pure electric car market. In the pure electric SUV market for the Volkswagen ID.4, in the price range of 200,000 to 300,000 yuan, the Volkswagen ID.4 can hardly find a comparable opponent.

However, according to Tesla's official news, the domestic Model Y will be rolled off the Shanghai factory in early 2021. Moreover, as the construction speed of the Shanghai plant continues to increase, this point in time may be expected to advance. It is also positioned as a pure electric mid-sized SUV, and the two domestically-produced models of Volkswagen ID.4 will compete head-on with the domestically produced Model Y.

In order to face the powerful enemy, Volkswagen ID.4 changed the gameplay of pure electric SUV, but how to change it will need to be announced after the official delivery next year.

However, playing against Tesla does not seem to be the most important thing. For Volkswagen, it is more important to gain more market share in China's new energy vehicle market. According to the electrification strategy announced by Volkswagen, ID.4 will achieve global sales of 500,000 vehicles, of which the Chinese market will account for at least half.

In order to achieve this goal, ID.4 alone is obviously not enough. Dr. Feng Sihan said at the press conference: "By the end of 2023, we will launch a total of 8 ID models in China."


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