Who is the "stumbling block" that prevents Tesla from going to the countryside?

 New energy is the trend of automobiles, and the sinking market is the vast world of new energy automobiles. However, for many new energy vehicle brands, there is still a long and rugged mountain road to go before they truly reach the "willows and flowers in another village".

New energy vehicles are accelerating toward the sinking market, looking for new incremental space.

However, for more new energy vehicle brands, how to break the dilemma of low prices in the sinking market, increase the added value of products, and obtain more profits in addition to the increase in sales are long-term problems that need to be faced.

On the other hand, after Baidu , Xiaomi also intends to enter the game. Traditional car companies continue to launch new new energy brands, and more and more players are entering the game.

In 2020, the power of new cars will usher in strong growth, and Tesla will also achieve sales of over 100,000 vehicles in the Chinese market. Many high-end brand new energy car companies have also begun to deploy the sinking market, but the sinking market is still difficult to become their blue ocean.

01The  sinking of high-end new energy vehicles faces many problems

Easy car Research Institute released a research report shows that three quarters of 2020 the proportion of high-end purchase of new energy vehicles in the city was 54.68%, significantly higher than the market share of passenger cars and new energy vehicle market in the purchase of the city, which shows The current major markets for high-end new energy vehicles are still in policy-led restricted cities, such as Shenzhen, Guangzhou and Shanghai.

In addition, regardless of whether the new energy vehicle market or the passenger car market, compared with the same period in 2019, the proportion of sales in cities with purchase restrictions in the first three quarters of 2020 has increased slightly. Only high-end new energy vehicles have shown a downward trend. This means that the market requires high-end new energy vehicles to sink into the market.

The new energy high-end brands launched by traditional car companies, such as ArcFox launched by BAIC, Lantu launched by Dongfeng, etc., in addition to self-built brand experience stores in first-tier cities and key cities, they use traditional dealerships in other cities Layout: Among the new car forces, Xiaopeng, Tesla and Weilai are all accelerating their sinking and expanding experience stores and after-sales services.

For example, Xiaopeng Motors has expanded its experience center to Liuzhou, Luoyang, Weifang, Linyi, Yancheng, Nantong and other third- and fourth-tier cities; Tesla announced its central city entry plan in June 2020, including Yancheng, Nanning, Tier 3 and 4 cities such as Huzhou, Taizhou and Linyi.

However, although the current high-end new energy vehicles have more visibility and brand capabilities, and have long-term expansion plans, they still face many problems in sinking.

The brand capabilities of high-end new energy vehicles have gradually been recognized by the sinking market. Mr. Chen, a consumer who is about to buy a car, told Sina Technology that he was going to buy a Tesla, and some friends recommended him Polestar, BYD and other models, but in comparison, Tesla has a higher awareness and can Make yourself more face.

Capital investment of a county-level city in the western part of Mr. Zhao told Sina science and technology, their social cross lap child more able to accept the higher price of new energy vehicles, such as they have a friend is to buy Wei to ES8; in addition he owned a Model In addition to 3, I also want to buy a new energy pickup CyberTruck that Tesla has not yet started delivering. "When I drove Tesla out, many people still took pictures of my car. They really rarely see a car with this appearance." Mr. Zhao said.

The two interviewees belong to a relatively special group in the sinking market-their income is guaranteed, they have sufficient lifestyle and social needs, and they are willing to try new things. More people tend to be conservative and pay more attention to cost performance.

A number of interviewees told Sina Technology that for new energy vehicles, consumers in the sinking market are currently more concerned about the safety of vehicles, after-sales and the preservation rate of second-hand disposal. This is different from consumers in first- and second-tier cities. In addition to vehicle safety and after-sales, they are more concerned about vehicle design, brand, and convenience of charging.

A corner of the Tesla Nantong Experience Center

However, the after-sales service of new energy vehicles, especially the products of new car forces, still needs to be improved.

The aforementioned Mr. Zhao, who was interviewed, once encountered the problem of not being able to start after charging, and it coincided with the National Day holiday. As a last resort, he had to send the car for repair and return to his hometown for the holiday. However, the maintenance point with after-sales capability is some distance from his hometown. He can only drive hundreds of kilometers to pick up the car after the car is repaired.

The high discount rate and unstable price of new energy second-hand vehicles also affect the sinking market consumers' desire to purchase new energy high-end models.

A second-hand car dealer told Sina Technology that he has been in this industry for more than ten years and has no plans to get involved in new energy vehicles for the time being, because the price of new energy vehicles is unstable and it is common for the best-selling Tesla to cut prices. If the inventory is digested too slowly, the loss is too great. In addition, the current overall market share of new energy vehicles is not high.

Mr. Zhao, who was interviewed earlier, also complained to Sina Technology that he bought Model 3 for more than a year. “It’s a loss of 100,000 yuan. It’s not as good as a Japanese fuel car I drove and sold for ten years. 40% of the original car price."

A person in charge of a second-hand car platform told Sina Technology that whether it is a new car or a used car, new energy vehicles are not very popular on the platform, mainly because of the large price changes of new energy vehicles and the low market share. "The more channels actually sinking profits more profit thin, it can not withstand the toss, otherwise they lose more."

Although Tesla and Weilai both have official second-hand car businesses, and other brands also have second-hand car channels, the status quo of pricelessness and high discount rate still has a negative impact on the sinking market's acceptance of high-end new energy vehicles.

02Policies  and low prices continue to promote the sinking of new energy vehicles

Driven by policies and low prices, many entry-level new energy vehicles have become the darling of the sinking market.

An automobile brand sales specialist working in a third-tier city in the west told Sina Technology on the phone that many customers went straight to the new energy model after arriving in the store and used it as a supplementary vehicle for the family. Based on the overall cost considerations, new energy Cars have become the primary choice for these customers for short-distance travel and transportation.

New energy vehicles going to the countryside has become one of the contents of the "New Energy Vehicle Industry Development Plan (2021-2035)" (hereinafter referred to as the "Plan").

On January 19, 2021, at the Inter-ministerial Joint Conference on Energy Conservation and New Energy Automobile Industry Development in Beijing, Xiao Yaqing, the convener of the joint conference, the party secretary and minister of the Ministry of Industry and Information Technology, stated at the meeting that 2021 is the "Plan" In the year of start-up, we must focus on four tasks. One of them is to launch a new round of new energy vehicles going to the countryside and introduce more preferential policies for use links to further stimulate private consumption.

Previously, under the organization of the Ministry of Industry and Information Technology and other three departments, three batches of new energy vehicles to the countryside have been carried out in 2020.

On July 15, 2020, the offices of the Ministry of Industry and Information Technology, the Ministry of Agriculture, and the Ministry of Commerce jointly launched the new energy vehicles to the countryside. The four-month event took place in 5 cities.

In the final battle in Kunming, Yunnan, Luo Junjie, Director of the Equipment Industry Department of the Ministry of Industry and Information Technology, revealed that according to preliminary statistics, the sales of new energy vehicles to the countryside in the past four months have exceeded 180,000.

After nine car prices 16 models of the first directory, the Ministry subsequently issued two batches of directories, directory 2020 a total of three batches of 24 car prices 61 models participated in the car to the countryside activities, many of them Weimaraner car There are also models of new car-making forces such as, Leaprun Auto and others.

Sina Technology combed and found that the 61 models selected in the catalog were mainly small cars and mini cars with A-class and A0-class prices below 100,000 yuan, such as Great Wall Euler R1, Wuling Macro Mini EV, Zero Running T03, and Changan Ben Ben E-Star and so on.

During the Spring Festival, Sina Technology learned through visits and interviews that new energy vehicles are gaining more and more recognition in the sinking market. Many people have already purchased new energy vehicles or are willing to learn about new energy vehicles, but the market demand is still focused on getting started. On new energy vehicles for transportation.

On the whole, the current entry of new energy vehicles into the sinking market is still mainly driven by policies and low prices, but sinking is an inevitable trend for new energy vehicles in the future.

Mr. Zeng, who is engaged in auto insurance-related occupations in a third-tier city in a western province, told Sina Technology that although fuel vehicles are more mature than new energy vehicles in terms of claims standards and systems, he is currently dealing with more and more claims for new energy vehicles. This means that the number of insurance on new energy vehicles is increasing.

Mr. Li empathizes with this. His company mainly provides sales training and precision marketing services for offline 4S stores. He is usually based in provincial capitals, but often travels to surrounding counties. The proportion of his customers selling new energy vehicles is gradually increasing. , Many customers expressed their hope to find more consumers interested in new energy vehicles.

Mr. Li told Sina Technology that his city has implemented stricter management of two-wheeled electric vehicles and three-wheeled electric vehicles, which has stimulated consumer demand for low-cost four-wheeled electric vehicles to a certain extent, hoping to satisfy short-distance travel through the latter. The need for travel. This situation also occurs in first-tier cities such as Beijing and Guangzhou. One side is bad and the other is good policy, so sales will naturally increase.

03Two-  wheeled electric vehicles are the choice for many people to travel

A Wuling Motors salesperson told Sina Technology on the phone that compared with previous years, there were slightly more staff on duty in the store this year. On the sixth day of the Lunar New Year, all staff have officially started to work, and they have prepared new energy models with sufficient inventory. For consumers to purchase and accelerate delivery.

Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, said in an interview with the media that the rural market is a huge market. Even if new energy vehicles are not going to the countryside, many auto companies will sooner or later explore the rural primary market. After early market education and the diversification of media channels, consumers in the sinking market have gradually changed their perceptions of new energy vehicles.

During the Spring Festival, Sina Technology visited many rural areas in the outer suburbs of Beijing and found that many families had installed household charging stations in their courtyards to facilitate charging. One of the villagers told Sina Technology that he was running a taxi and installed charging at home. The pile is more convenient. It is full at night and the next day when you leave the car, you only need to charge it again. The villager told Sina Technology that after running a taxi with a new energy vehicle, his views on new energy vehicles have changed, especially in terms of cost, so he is also willing to accept new energy vehicles.

Taking the rural areas in the suburbs of Beijing as an example, after installing a home charger, it only costs 0.4733 yuan per kilowatt-hour of electricity, and there is no need to adopt the method of cascading price calculation for residential electricity. According to Weilai's current largest 100-degree battery pack, the battery life is about 400 kilometers when fully charged and only costs 47.33 yuan, which is much lower than the cost of fuel vehicles.

Whether it is to complete the target sales of new energy vehicles proposed in the "Plan", or the long-term development of car companies, and user experience, sinking the market must also promote the high-end of new energy vehicles. But for many high-end new energy vehicle brands, although they are sinking faster, the road is not easy.

This year, under the organization of relevant departments, the activities of new energy vehicles going to the countryside will continue. In many small cities and even rural areas, more and more new energy vehicles can be seen.

New energy is the trend of automobiles, and the sinking market is the vast world of new energy automobiles. However, for many new energy vehicle brands, there is still a long and rugged mountain road to go before they truly reach the "willows and flowers in another village".

Comments

  1. I always check this type of advisory post and I found your article which is related to my interest. This is a great way to increase knowledge for us. Thanks for sharing an article like this. limo service melbourne

    ReplyDelete
  2. You have given great content here. I am glad to discover this post as I found lots of valuable data in your article. Thanks for sharing an article like this. Oil Change Kamloops

    ReplyDelete
  3. You are giving such interesting information. It is great and beneficial info for us, I really enjoyed reading it. Thankful to you for sharing an article like this. automotive weatherstripping

    ReplyDelete
  4. You have worked nicely with your insights. Lots of valuable data can be taken from your article. Genuinely it is a significant article for us. car mobile detailing near me

    ReplyDelete
  5. Extremely useful information which you have shared here. This is a great way to enhance knowledge for us, and also helpful for us. Thankful to you for sharing an article like this. Internet Car Sales

    ReplyDelete
  6. You have shared a nice article here about the luxury car. Your article is very informative and nicely describes the causes and natural remedies of Snoring. I am thankful to you for sharing this article here Edmonton Limo Reviews

    ReplyDelete
  7. You composed this post cautiously which is beneficial for us. I got some different information from your article and I will suggest reading this article who needs this info. Thanks for sharing it.water vacuum

    ReplyDelete
  8. Nice info, This information will always help everyone for gaining knowledge. So please always share your valuable information. I am very thankful to you for providing good information. Dalaman Airport Car Rental

    ReplyDelete
  9. There is no sense paying for more if your policy includes this coverage, right? Just verify the details with your insurance agent before you decline the car rental company's additional insurance options. Ferrari Rental

    ReplyDelete
  10. I am attracted by the presentation of this article. This information about tesla is really good. I really appreciate your work. It is a gainful article for us. Keep posting. Thank you. Tesla Puddle Light for Sale Online USA

    ReplyDelete
  11. The posts and blogs are very unique. Great!so fantastic, so inspiring .this is really amazing. i learned new information. thank you so much for sharing this great post. Airport Limo Edmonton

    ReplyDelete
  12. I will share it with my other friends as the information is really very useful. Keep sharing your excellent work. Honda Coilovers

    ReplyDelete
  13. Thank you for providing me with such valuable information. This article provided me with some useful knowledge. Continue to make posts like this. Lincoln dealership

    ReplyDelete
  14. This article provided me with a lot of useful information about armored executive vehicles Miami. The material you presented during this post provided me with some excellent information. Continue to post.

    ReplyDelete
  15. The information you've provided is quite useful. It's incredibly instructional because it provides some of the most useful information airport transfers melbourne. Thank you for sharing that.

    ReplyDelete
  16. Extremely useful information which you have shared here about Greensboro BMW Service . This is a great way to enhance knowledge for us, and also beneficial for us. Thank you for sharing an article like this.

    ReplyDelete
  17. I'm very impressed with your innovative ideas that are really amazing. You have good knowledge on this topic. Keep sharing your amazing article with us about Mazda 6 Timing Chain Replacement. Thanks for sharing your article.

    ReplyDelete
  18. Extremely useful information which you have shared here about Non Genuine Car Parts . This is a great way to enhance knowledge for us, and also beneficial for us. Thank you for sharing an article like this.

    ReplyDelete
  19. Your blog is very valuable which you have shared here about nyc limo service airport..... I appreciate your efforts which you have put into this article and also it is a gainful article for us. Thank you for sharing this article here.

    ReplyDelete
  20. After reading the post , I got some descriptive information which is very helpful for me. Thanks for posting it. Keep it up. Car Service Baltimore

    ReplyDelete
  21. I generally want quality content and I found that in your post. The information you have shared about Car Rental Dalaman.....is beneficial and significant for us. Keep sharing these kinds of articles here. Thank you.

    ReplyDelete
  22. I'm really happy to read this post. It is awesome and it has lots of knowledge. I learn more with this. Thank you for sharing this with us. birmingham limo hire

    ReplyDelete
  23. I'm grateful for the information you've provided in this article about Car repair estimate USA. You have some fantastic photographs in the preceding article. Thank you so much for sharing it. Keep up the good work.

    ReplyDelete
  24. This is a smart blog. I mean it. You have an excellent knowledge about this topic. Thanks for sharing such a great blogs to us. rent a car with driver in abu dhabi

    ReplyDelete
  25. I would like to say this is a well-informed article as we have seen here. Your way of writing is very impressive and also it is a beneficial article for us. Thanks for sharing an article like this. scrap car removal

    ReplyDelete
  26. I appreciate the work and effort that went into this article about Car Repairs Quote USA. This blog provides you with a clear picture. Without a question, it is an insightful piece that may assist us in expanding our understanding.

    ReplyDelete
  27. I like the work which you have placed in this article. This data is significant and superb. I might want to thank you for sharing this article here.Ranger Tire Changers

    ReplyDelete
  28. The information you've provided is quite useful. It's incredibly instructional about Case dozer Undercarriage Parts, because it provides some of the most useful information. Thank you for sharing that.

    ReplyDelete
  29. The content you've posted here is fantastic because it provides some excellent information that will be quite beneficial to me. Thank you for sharing about taxi manchester. Keep up the good work.

    ReplyDelete
  30. I am grateful that I was able to learn something useful from this article about Black Luxury Car Service. After reading it, I believe you possess excellent expertise. Thank you for sharing that. Keep up the good work.

    ReplyDelete
  31. You have a genuine capacity to compose a substance that is useful for us. You have shared an amazing post about Mechanics Auckland.Much obliged to you for your endeavors in sharing such information with us.

    ReplyDelete
  32. Excellent post. I really enjoy reading and also appreciate your work.transportation from denver airport to vail This concept is a good way to enhance knowledge. Keep sharing this kind of articles, Thank you.

    ReplyDelete
  33. You are giving such interesting information about perrysburg oil change. It is great and beneficial info for us, I really enjoyed reading it. Thankful to you for sharing an article like this.

    ReplyDelete
  34. Very good, This information is essential and informative which you have shared here. Read more info about industrial shredder machine. It is beneficial for beginners to develop their knowledge. It is very gainful information. Thanks for share it. z

    ReplyDelete
  35. I generally check this kind of article and I found your article which is related to my interest.Taxi to Charleroi Airport Charleroi Genuinely it is good and instructive information. Thankful to you for sharing an article like this.

    ReplyDelete
  36. I generally want quality content and this thing I found in your article. It is beneficial and significant for us. Keep sharing these kinds of articles, Thank you.Buy here pay here alpharetta

    ReplyDelete
  37. I am attracted by the presentation of this article. It is a genuinely a gainful article for us. Keep posting, Thank you.Buy Salvage Cars Online from Usa

    ReplyDelete
  38. Very informative. Well researched. Simple to understand. I simply loved going through your blog post. It did add to my knowledge.Language laboratory is a lab that gives the students convenience of learning communicative English by actually practicing through listen and repeat technique .

    ReplyDelete
  39. A very delightful article that you have shared here.Car Buyers Brisbane Your blog is a valuable and engaging article for us, and also I will share it with my companions who need this info. Thankful to you for sharing an article like this.

    ReplyDelete
  40. A very delightful article that you have shared here.audi a4 mileage blocker Your blog is a valuable and engaging article for us, and also I will share it with my companions who need this info. Thankful to you for sharing an article like this.

    ReplyDelete
  41. I got some different kind of knowledge from your webpage, and it is essential for everyone. Tesla Maintenance Cost

    ReplyDelete
  42. I generally want quality content and this thing I found in your article about trusted pre owned luxury car dealer. It is beneficial and significant for us. Keep sharing these kinds of articles.

    ReplyDelete
  43. You wrote this post very carefully.CAR Windshield Replacement Service in Dallas The amount of information is stunning and also a gainful article for us. Keep sharing this kind of articles, Thank you.

    ReplyDelete
  44. I enjoyed your effort and, consequently, the way you offered this information. This paper is important to us. I appreciate you giving us access to this blog.Car Tinting in Columbia SC

    ReplyDelete
  45. This article is quite valuable and knowledgeable, in my opinion. Consequently, I would want to thank you for your efforts in producing this article. coach hire dubai

    ReplyDelete
  46. Browse this site for a while. I just wanted to say how much I've been enjoying reading your articles since I found your instructional website. I'm sure I'll visit your blog frequently. auto repair in Dubai

    ReplyDelete
  47. Great piece. Incredible. Visit newcastlelimo.co.uk for a quick quote

    ReplyDelete
  48. I couldn't help but express my appreciation for including wall planter in your blog post. They are a fantastic way to make a statement in interior design while also providing numerous benefits for our well-being. The combination of aesthetics and functionality in wall planters is truly commendable. Thank you for sharing this valuable information!

    ReplyDelete
  49. Eminent post. I genuinely value examining and moreover esteem your work. This thought is a viable technique for further developing data. Keep on sharing this kind of articles, Thank you.Tesla led model lights

    ReplyDelete
  50. Thank you very much for sharing this blog. Know More

    ReplyDelete

Post a Comment

Popular posts from this blog

It is inevitable for technology companies to enter the market to build cars

Tesla released a major facelift, Model S Plaid, which is as different as ever