BMW and Ali reached a cooperation, becoming the first car company to access Ali's commercial operating system
The two parties will jointly launch the first dealer online sales and service business for high-end car brands. BMW and Ali reach cooperation Recently, BMW and Alibaba signed a memorandum of strategic cooperation, becoming the first auto company to access Alibaba 's commercial operating system. According to the memorandum of cooperation, the two parties will jointly launch the first dealership online sales and service business for high-end auto brands, and open up online and offline user experience. The online user traffic generated by the two parties in the cooperation will be diverted to distributors and create more business opportunities for them. With the help of Alibaba's global membership system, BMW and MINI brands under BMW will carry out marketing activities and brand membership services on Alibaba's multiple online platforms to increase user stickiness and activity and drive business growth. According to the BMW announcement, in...